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hellma analytics


Privacy policy

This privacy policy provides information to users about the type, extent and purpose of the collection and use of personal data by the Supplier, Hellma Analytics, on this website: (hereinafter referred to as “Website”).

The legal basis for data protection can be found in the German Federal Data Protection Act (BDSG) and the German Telemedia Act (TMG).

Access data/server log files
The Supplier (or its web space provider) collects data on every access to the Website (server log files). Access data include

the name of the web page visited, the file, date and time of visit, the volume of data transmitted, notification of successful access, browser type and version, the user’s operating system, the referrer URL (previously visited page), IP address and the requesting provider.

The Supplier only uses the log data for statistical evaluation that serves security purposes and for operating and optimizing the Website. However, the Supplier reserves the right to check the log data at a later point in time if, due to concrete evidence, justifiable suspicion of illegal usage exists.

Handling of personal data
Personal data are pieces of information that help to identify a person, i.e. information that can be traced back to someone. They include a person’s name, email address and telephone number, as well as preferences, hobbies, memberships and web pages visited.

The Supplier only collects, uses and passes on personal data if permitted by law or if users have consented to the collection of data.

When users make contact with the Supplier (e.g. via a contact form or by email), their information will be stored for the purpose of processing the query or dealing with follow-up questions.

Comments and posts

If users comment on the blog or leave other posts, their IP addresses will be stored in order to protect the Supplier in the case that comments or posts contain unlawful content, such as insults or prohibited political propaganda. In such a case, the Supplier itself faces prosecution for the comment or post and is therefore interested in the writer’s identity.


Our newsletter provides you with information about us and our products and services.

To receive the newsletter, you must provide a valid email address as well as information allowing us to verify that you are the holder of the email account in question or that the holder agrees to receive the newsletter. No other data will be collected. These data will only be used for sending the newsletter and will not be passed on to third parties.

When you register for the newsletter, we save your IP address and the date of registration for the exclusive purpose of providing proof in the event of a third party misusing an email address to register for the newsletter without the knowledge of the email account holder.

You may withdraw your consent to us saving your data and email address and using it to send the newsletter at any time. Consent may be withdrawn via a link in the newsletters themselves, via the relevant section in your profile area or by sending a message using one of the above contact methods.

Integration of third-party services and content

Third-party content such as YouTube videos,  Google Maps content, RDD feeds and graphics from other web pages may be displayed on this Website. This is only possible if content providers (hereinafter referred to as “Third-Party Providers”) register users’ IP addresses; without these IP addresses, content cannot be sent to the browser of the user in question. IP addresses are therefore required in order for such content to be displayed. We endeavor to only use the content of providers who use IP addresses for the sole purpose of sending content. However, we have no influence on Third Party Providers saving IP addresses for statistical purposes etc. We will inform users on such matters if they become known to us.

Cookies are small files which store specific information related to the device on the user’s device (e.g. PC or smartphone). In addition to making web pages user friendly (e.g. by saving login details), they allow statistical information about web page use to be collected and analyzed in order to improve the Website. Users may determine how cookies are used. Most browsers can be set to restrict, or completely disable, cookies from being stored. Users are warned, however, that disabling cookies will limit the function and user friendliness of a website.

Many online advertizing cookies from companies may be managed via the American website or the EU website


Data submitted upon registration are used for the purposes of using the Website. Users may receive information specific to the Website or registration per email, including information about changes to the Website or technical circumstances. During registration, collected data are visible in the input mask.

Google Analytics

This Website uses Google Analytics, a webpage analysis service provided by Google Inc. (“Google”). Google Analytics uses cookies, which are text files stored on the user’s computer that make it possible to analyze how the website is being used. The information generated by cookies concerning website use is usually transferred to and stored on a Google server in the USA.

However, by activating IP anonymization on this web page, user IP addresses will be shortened by Google before this happens, provided you are in a European Union member state or another state that has entered into the Agreement on the European Economic Area. Full IP addresses will only be transferred to a Google server in the USA and shortened there in exceptional cases. IP anonymization is used on this Website. On behalf of the Website operator, Google will use the information it gathers to evaluate website use, compile reports on website activities and provide other services to the Website operator relating to website activity and internet usage.

The IP address transmitted by your browser as part of the Google Analytics process will not be merged with other Google data. Users can prevent cookies from being stored by selecting the appropriate settings on their browser. However, this Website warns users that by doing so, they may not be able to use all the Website’s functions. Furthermore, to prevent Google from collecting and processing the data generated by the cookie relating to website use (including IP address), users can download and install the browser plug-in available at the following link: .

Use of Facebook Social Plugins

This Website uses social plugins (“Plugins”) from social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The Plugins can be recognized by the Facebook logo (white “f” on a blue tile or a thumbs up sign) or are labeled with “Facebook Social Plugin”. The list and appearance of Facebook social plugins can be seen here: .

If a user opens a web page of this Website containing one of these plugins, his/her browser will connect directly to the Facebook servers. Facebook will directly transmit Plugin content to the user’s browser, where it is then embedded into the web page. The Supplier therefore has no influence on the extent of the data collected by Facebook via this Plugin, and informs users of its current state of knowledge:

Embedding the Plugin allows Facebook to receive information that a user has visited the Website page in question. If the user is logged into Facebook, Facebook can assign the visit to his/her Facebook account. When users interact with the Plugins, e.g. by clicking on the Like button or posting a comment, their browser directly transmits this information to Facebook, where it is saved. Facebook may also learn of and save the IP address of users who are not members of Facebook. Facebook states that in Germany, only anonymous IP addresses are saved.

The purpose and scope of data collection and the further processing and use of data by Facebook, including all associated rights and settings for protecting user privacy, may be found in Facebook’s Data Use Policy: .

Users who are Facebook members and do not want Facebook to collect data about them via this Website or merge these data with their saved Facebook member data must log out of their Facebook accounts before visiting the Website.

Facebook social plugins may be blocked by installing add-ons for your browser using the Facebook Blocker, for example.

+1 button by Google+

This Website uses the +1 button of social network Google Plus, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). The button can be recognized by the +1 sign on a white or color background.

If a user opens a web page of this Website containing one of these buttons, his/her browser will connect directly to the Google servers. Google will directly transmit +1 button content to the user’s browser, where it is then embedded into the web page. The Supplier therefore has no influence on the extent of data collected by Google via this button. Google states that it does not collect the personal data of users that do not click on the button. It only collects and processes such data, including the IP address, of members who are logged in.

The purpose and scope of data collection and the further processing and use of data by Google, including all associated rights and settings for protecting user privacy, can be found in Google’s +1 button privacy policy: . The FAQ section can be found here: .

Google AdSense

This Website uses Google AdSense, a service for displaying Google Inc. (“Google”) advertisements. Google AdSense uses cookies, which are text files that are stored on the user’s computer that make it possible to analyze how the website is being used. Google AdSense also uses web beacons (invisible graphics), which allow information, such as web traffic to the pages of this Website, to be evaluated.

The information generated by cookies and web beacons concerning website use (including the user’s IP address) and the delivery of advertizing formats will be transferred to and stored on a Google server in the USA. Google may pass on this information to its contracting parties. However, Google will not merge your IP address with any other of your saved data.

Users may prevent cookies from being installed by selecting the appropriate settings on their browser. However, the Supplier warns users that by doing so, they may not be able to use all of this Website’s functions. By using this Website, users consent to Google processing any data collected about them in the manner and for the purposes set out above.
Withdrawal, modifications, corrections and updates
Users have the right to request information about any personal data collected about them free of charge. Provided that there is no legal obligation to preserve the data, users are also entitled to have their personal data deleted, or to have incorrect data corrected or blocked.

Concerning marketing and optimization purposes, products and services of Burda Direct Services will be used. Therefore data will be collected, used, and saved, which will be turned into pseudonym usage profiles. Where possible and useful, the usage profiles will be completely anonymized. Therefore cookies can be utilized. Cookies are little text files that are saved on the internet-browser of the visitor and are being used to recognize the visitor. The collected data, which can include personal data, will be transmitted to Burda Direct Services. Burda Direct Services has the right to use information collected through visits on the website to create anonymised usage profiles. The collected data will not be used without the consent of the person concerned, to personally indentify the visitor and will also not be merged with personal data about the bearer of the pseudonym. The IP addresses that are being collected are being anonymized immediately after collecting the last number block. The data collection, usage, and storage, can be rejected at any time with effect for the future.

Weitere Informationen: